Customer Connectivity: MBN at ASOS
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Another great event showcasing MBN’s knowledge, connections and reach in the areas of Big Data, Insight & Analytics and Data Science. This time we held the event at ASOS’s prestigious London headquarters.
It was an exceptional evening focused on Customer Connectivity: using data and analytics to bring science to the art of retail. This included providing the context of the multiplication of retail channels and the increasing use of social media capable of empowering consumers; asking the right questions of the data and bridging the gap between the data and the business.
Clearly, with a wealth of information readily available online, consumers are now better able to compare products, services and prices. Even in real-time!
With this in mind we secured two great speakers to help us understand their own journey through this complex domain. Suresh Pillai who is the Head of Customer Analytics & Insights Europe at eBay took us through some exciting statistics that shone a light on the importance of data to eBay. This was an interesting presentation in that it not only showed how dependent the business is on data but also the lengths it will go to in order to facilitate the more fulfilling user experience and customer journey. By contrast, Jedidiah Francis, the Lead Data Scientist at ASOS.com described the use of data to help with the creation of their new recommendation engine. Jedidiah took us through a particularly open and honest look at the warts and all issues of bringing recommendations alive for customers of ASOS.
We’d like to thank ASOS for the kind use of their facilities and Teradata for the generous sponsorship of the drinks and refreshment for the evening.
Not quite your typical week at MBN but certainly pretty much an example of why MBN is one of the market’s leading providers of high quality candidates, permanent and contract. When it comes to the best in data scientists, Analysts and other Data domain experts, MBN sets the agenda that others follow.
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