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Marketing Analytics Manager

  • Data Science
  • Edinburgh
  • Permanent
  • £40,001-£60,000
  • About the role

    WEB ANALYTICS MANAGER

    EDINBURGH (FLEXIBLE/Remote Working Available)

    £50,000 + Benefits

     

     

    MBN's client, a leading retailer is in search of a Web Analytics Manager to join their centralized digital Analytics team,

     

    The successful candidate will have responsibility for the measurement, reporting & analysis of Marketing activity & associated technologies to support an omnichannel customer first Marketing

    function.

     

    This role is based in Edinburgh however the client will consider remote applications from areas across the UK as long as the successful candidate is open to travel to Edinburgh when required.

     

     

    Responsibilities:

     

    Prioritization of site tagging requirements and changes to support new marketing activity &

    strategic priorities.

     

    Responsibility for Doubleclick Campaign Manager Console including support on redirect & tagging creation and maintenance.

     

    Responsible for the build, testing & maintenance of automated Adobe Analytics Digital Marketing reports and dashboards specific to relevant stakeholders & assist with self-serve training for the Marketing department.

     

    Support the interpretation of analytical outputs via all Marketing related tagging technologies

    so that Marketing stakeholders can confidently make data-led decisions.

     

    Provide assistance to Digital Data & Insight team in implementation & refinement of marketing tagging. Responsible for testing / Quality Assurance of all deployed tags & resultant data.

     

    Using marketing tracking technologies (Adobe Analytics Marketing logic, DCM, Google Analytics, optimise, etc) to ensure tracking/tagging solutions are robust.

     

    Requirement:

     

    Proven track record in Digital Marketing and customer analytics

    Significant experience in using web analytics tools (e.g. Adobe / Google Analytics/ DCM)

    Experience in MS Excel (to an advanced level) and BI reporting tools (e.g. Microstrategy / Tableau).

    Experience in using APIs to source and manipulate data

    Experience in working with Digital Marketing Attribution models