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Digital Analytics & Insight Manager

Edinburgh or London based

£60,000-£70,000 + Benefits

MBN’s client, a leading Financial Service Investment Company is in search of a Digital Analytics & Insight Manager

The Digital Analytics & Insight Manager will be responsible for driving the delivery of global web analytics and insight programs in line with the company’s marketing and corporate strategy

The successful candidate will lead a team of Digital Analytics professionals that are responsible for the digital analytics function globally.

Responsibilities

  • Drive a roadmap and strategy for digital analytics and insights division within the organization
  • Have a key role in the creation of data model programs and wider marketing data & insights
  • Own digital analytics measurement framework across entire digital estate
  • Lead analytics tracking across all media such as Social, Content Display, and Search
  • Be a key driver in Digital awareness and utilize analytics projects to various departments to create a more data-driven approach
  • Define and own digital analytics infrastructure across a global organization and marketing technology stack, including areas such as Marketing Automation, Social Media, and SEM.

Requirements

  • Demonstrable experience within a digital analytics function as a leader
  • Deep technical experience across platforms such as Google Analytics Google Tag Manager/Tealium
  • Data Visualisation experience in Power BI/Tableau
  • Experience motivating and managing teams of Analysts and Digital professionals
  • Knowledge of marketing and analytics technologies such as DMP, CDP, and Doubleclick
  • Ability to explain complex analytical methods in an understandable manner to different stakeholder groups
  • Proven track record of delivering enhancement in capabilities and upskilling of teams
  • Ability to influence stakeholders and drive digital/web analytics agenda

Summary

Ref: 13687-JS

Type: Permanent

London

£ £60,000-£70,000 + Benefits

Posted: 8th Oct 2020

Closing: 29th Oct 2020

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