A good week for MBN Solutions
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MBN goes from strength to strength!
Having finalised the numbers for last year and realised another great year of business growth, MBN headed south to London with two key purposes in mind. The first was attendance at the unveiling of this year’s DataIQ Big Data 100 most influential people in data and data driven marketing. The second was to host a prestigious event comprising both exceptional speakers and an audience of 200 industry leaders and practitioners from across the Big Data, Insight & Analytics and Data Science sectors.
Data IQ Big Data 100
Back to our first reason for being in London. DataIQ has created the definitive list of power players in Big Data – the people they believe possess the most influence, profile, experience and knowledge to drive the vibrant data-driven marketing industry.
They are the people who, with the explosion of data sources in recent years, know how to get to the data that counts – to move along that continuum of best practice data capture, to intelligence and finally, to profitable actions.
The annual event was held at the Kensington Roof Gardens and was attended by the good to great in the domain of Big Data, data driven business and marketing. MBN are delighted and proud to announce that their own Chairman, Paul Forrest was included in the list and identified as one of the most influential people in data and data-driven marketing. Paul appeared alongside key industry leaders from the very best users of data in the UK including the likes of dunnhumby, the Information Commissioner’s Office, British Airways, BBC, Channel 4 and Aimia.
This reflects MBN’s ongoing commitment to the sector, our thought leadership articles and the quality and attendance of our subject matter events. Paul’s commitment and passion across the data domain help MBN to maintain its dominant position as a market leading Big Data, Insight & Analytics and Data science recruitment and people solutions business.
Customer connectivity: using data and analytics to bring science to the art of retail
As if this wasn’t enough and as an example why MBN’s Chairman made the list… The following night saw MBN running their latest thought leadership event at the headquarters for ASOS.com, an exceptional brand focused on bringing the best in fashion to their discerning customers using insight and analytics to guide the buying decisions of both the business itself and the customers in general.
It was an exceptional evening focused on Customer connectivity: using data and analytics to bring science to the art of retail. Paul Forrest, who provided a brief insight to what he believed to be the key challenges within retail, introduced the topic and agenda for the evening. This included providing the context of the multiplication of retail channels and the increasing use of social media capable of empowering consumers; asking the right questions of the data and bridging the gap between the data and the business.
Clearly, with a wealth of information readily available online, consumers are now better able to compare products, services and prices. Even in real-time!
With this in mind we secured two great speakers to help us understand their own journey through this complex domain. Suresh Pillai who is the Head of Customer Analytics & Insights Europe at eBay took us through some exciting statistics that shone a light on the importance of data to eBay. This was an interesting presentation in that it not only showed how dependent the business is on data but also the lengths it will go to in order to facilitate the more fulfilling user experience and customer journey. By contrast, Jedidiah Francis, the Lead Data Scientist at ASOS.com described the use of data to help with the creation of their new recommendation engine. Jed took us through a particularly open and honest look at the warts and all issues of bringing recommendations alive for customers of ASOS.
We’d like to thank ASOS for the kind use of their facilities and Teradata for the generous sponsorship of the drinks and refreshment for the evening.
So… all in all, another great week in the life of MBN Solutions
Not quite your typical week at MBN but certainly pretty much an example of why MBN is one of the market’s leading providers of high quality candidates, permanent and contract. When it comes to the best in data scientists, Analysts and other Data domain experts, MBN sets the agenda that others follow.
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