Another MBN success at “Gaining Insight from Data”
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Our latest event was hosted by IBM at their South Bank Office in Central London and had a singular focus of presenting how other businesses are going about creating genuine insight from their wealth of accumulated data. With an audience of more than 130 senior executives from all walks of ‘data life’ entertained by three excellent speakers, it was certainly one of our most popular events.
We started the evening listening to Martin Squires, Head of Customer Insight at Boots, explaining the role of data, their particular challenges and their approach to creating actionable customer insight. Always fascinating to listen to stories relating to such well known brands, this session gave the audience the opportunity to understand more about the process and some of the technical underpinnings of how a major brand such as Boots go about converting the mass of available data into decision empowering insight.
Our second speaker, Dave Moss from The Science and Technology Facilities Council presented on their work and how their role as a pivotal bridge to deliver solutions between academia and industry is a key tenet of their strategy going forward. Dave explained how innovation, research and skills within the STFC shaped their role and took the audience through some case study material featuring household name brands explaining how they were able to benefit from the work performed by Dave’s team.
Of interest for a number of reasons, Dave’s presentation highlighted that there is a fundamental lack of knowledge in the market place in respect of the help available to business from organisations such as the STFC and this session certainly achieved a goal of sharing more about how effective they have been at helping to facilitate a shift from data to insight.
Our final speaker was from IBM – Chris Nott, CTO Big Data & Analytics. His specific remit has been to ensure that the mass of available data from the prestigious annual Tennis Championship at Wimbledon adds value to the championship, the visitor experience and to the television viewers of the event globally. Covering all aspects of IBM’s role at Wimbledon, it was an excellent presentation of how they have accumulated data to enhance the event and how this is now made more readily accessible and available to all. Of real interest was the use of natural language query techniques to allow even the most basic of questions to yield relevant and informative answers to be presented.
“Overall the evening represented a great networking opportunity, a series of interesting presentations and chance to hear from key people from the sectors of Insight & Data Science”, said Michael Young, CEO of MBN Solutions.
Paul Forrest, Chair of MBN added “we want to thank IBM for their hospitality and our prestigious speakers for their time and thoughts this evening. This was another impressive example of how we at MBN are seeking to extend our thought leadership activities to support professionals from this vital sector. One of a series of such events, we always welcome feedback to help us shape the next event so please do get in touch”.
If you’d like to offer your services to speak at our next event or have an idea for the subject matter to be covered, please do not hesitate to get in touch with us here.