Is There More To Do In Terms of Embedding ‘Big Data’ Initiatives?

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We show that there are many respondents realising dramatic, positive and commercial benefits from strategically oriented analytics and insight. Read on though as our concluding panel also describes that there is still more investment to come before widespread benefits are realised. Final thoughts? There remains much more to do in terms of raising awareness of middle and senior management and much more to do in terms of embedding ‘Big Data’ initiatives into the ‘fabric of the business’