Martech – Connectivity is the Priority for 2021 and Beyond.
Kerry Dawes Technical Director Digitas UK will be presenting her findings and predictions within the future of Martech.
For brands to get value from their Martech in the future, connectivity must become the priority. The Martech space has exploded in terms of roles, tools, and platforms – with Chiefmartech.com reporting over 8000 vendors in 2019.
But are technologies being created to resolve specific problems? CMO’s have long been promised ROI through digitisation of key systems, bringing in new niche platforms, but they are still reporting 58% of martech technologies are not fully leveraged.
In this webinar, Kerry Dawes, Technical Director, Digitas UK discusses her experience both client slide and agency side to explore:
- Building a martech stack that works for your business
- Common pitfalls and learnings
- Making it happen and getting value early on