Marketing Effectiveness Lead

Marketing Effectiveness Lead, £66,400 - £90,000 DOE + annual bonus & benefits

Edinburgh, hybrid working 2 days per week In Edinburgh office

The company:

Our client specialises in the personal – whether it’s providing pet insurance to protect your furry companion, home insurance for your sanctuary, motor insurance for your prized vehicle, or travel money for that well-deserved getaway. Supporting their customers and caring for their team members, you’ll notice the genuine warmth and friendliness in all their interactions.

The Role:

• Innovation Leadership, Assess emerging Martech trends, foster an innovative culture, and uphold data privacy standards.
• Performance Strategy, Evaluate the effectiveness of marketing initiatives and establish a comprehensive media data strategy.
• Martech Development, Create a strategic roadmap and work closely with key stakeholders to implement it.
• Thought Leadership, Translate complex ideas into accessible insights.
• Analytics and Insights, Lead and mentor teams, driving continuous enhancements in analytical processes.
• Be able to be a lead within a team , help with mentoring more junior colleagues.  

You will need to have:

• Extensive expertise in Marketing Measurement, Analytics, and the utilization of Marketing Data or Martech, showcasing advanced proficiency.
• Knowledge of core Martech stack fundamentals – ie.  Adobe, GA4, Google Campaign Manager, Meta Business Manager.  Tools such as Liveramp and Optimove a plus 
• Proven experience in strategy development and storytelling, with the ability to effectively secure buy-in for ideas.
• Demonstrated ability to manage stakeholder needs and expectations within complex, multi-functional organizations.
• Proficient in planning, managing, and organizing resources efficiently within short to medium timeframes.
• Solid background in agency management.

Benefits:

• £66,400-£90K DOE +annual bonus and benefits.
• Private medical insurance
• Yearly Performance related bonus
• Generous holiday allowance minimum of 7.2 weeks with opportunity to buy more.
• Embrace the benefits of our Colleague loyalty card, enjoy a 10% discount that increase to 15% every payday (worth up to 2K). As an added perk, we’ll give you a second card to share with someone else.
• Family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy,

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